100 years of advancing earth and space science.
Coinciding with AGU’s Centennial, the goal of the rebrand was to highlight the organization’s centennial celebration and then upon completion of the Centennial year, utilize AGU’s brand equity by consolidating the organizational programs under an umbrella brand strategy.
Original AGU Brand Strategy
Updated Umbrella Brand Strategy
Centennial Announcement at the organization's annual meeting
Centennial Brochure
AGU Centennial: 100 Facts & Figures Campaign
AGU Centennial: 100 Facts & Figures Campaign
Centennial Brand Identity Package
Post-Centennial Brand Identity Package