HGTrends
The home goods product line that delivers carefully curated products based on industry experience, expertise, and insights.
For my Integrated Design Strategy course we explored organizational branding and business strategy. The assignment was to create a new brand extension for an existing company and I selected HGTV, and the extension was a home goods product line.
Print advertisement
Commercial storyboard
Instagram advertisement
The creative strategy highlights HGTV’s industry expertise and illustrates the features of HGTrends and how it will benefit the consumer’s home, life, and style.
